On February 21, members of the FourByThree consortium gathered for a seminar on Exploitation and Commercialization held at IK4-TEKNIKER’s facilities in Eibar, Basque Country, Spain. The workshop was facilitated by European expert Ana Maria Magri. The proposed tool for guiding the process was the Lean Canvas, an adaptation of the standard Business Model Canvas by Ash Maurya. Participants split into three groups to discuss the main approaches to the market …Read More
Tag Archives: commercialization